One weekend when my family came to visit the city, they stopped at my apartment for dessert.
I was cutting fudge in the kitchenette and my mother was setting the coffee table approximately three feet away when my brother opened the refrigerator door directly into the ledge I was cutting on. Then my father swung out of the bathroom and took a single step into the middle of it all.
Within seconds, I said to my father, “Oh for heaven’s sake, close the door and use the air freshener.”
So my father headed back in and banged around in the cabinets and rustled the shower curtain. He sprayed something very briefly before there came a tell-tale silence.
When I looked in, he was still holding the canister in the spray position.
“That’s shaving cream!” I yelled.
Luckily, he didn't shake the can enough, and hardly anything came out.
It’s a mistake anyone could make. As a product line, air freshener canisters just aren’t differentiated enough.
Presumably, that’s why Sara Lee and Henkel partnered to “Launch Innovation in the US” with “Revolutionary Air Freshener Insight.”
I know I do this a lot – but I have to ask, can someone tell me what “air freshener insight” is and what makes it “revolutionary?” More importantly, how exactly can you launch innovation in the United States?
“The innovation is based on the insight that people notice and enjoy complementary fragrances that change regularly much more than static, background smells,” reads the release.
“It's imperative to have an innovation strategy that creates a new dimension of performance and TriScents air freshener illustrates the spirit of innovation and collaboration," said Brad Casper, President and CEO-The Dial Corporation, A Henkel Company.
Quick buzz word roll call: innovation, imperative, innovation, strategy, innovation and collaboration.
Taking the lead from Sara Lee and Henkle, I've decided to launch my own innovation strategy – it’s based on personal insight to operate my residence bathroom without any collaboration from my father. In fact, it's imperative in creating a new dimension of performance.
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