Either you're in or you're out.

I admit it – I get wrapped up in Project Runway.

Two Octobers ago, Bravo ran a day-long season three marathon and for some reason, I decided to make a dress entirely out of silver lame and call myself a Space Girl on Halloween.

But I’d like to think that I’m smart enough to make that mistake only once. I don't go around designing clothes out of plastic bags, assorted cutlery or other unconventional materials every day.

I don’t know what’s keeping Henkel Corporation from doing the same.

“In its eighth year, the 2008 Duck(R) brand duct tape Stuck at Prom(R) Scholarship Contest challenges high school students to create and accessorize their prom formalwear with America's favorite fix-all – duct tape. And, it's up to the public as to who has the best outfit! Online voting will decide the winning couple from 10 finalist couples,” reads the release.

Really? An eight year contest implies that as many people – no, as many couples – have actually participated.

“Rather than worrying about wearing the same dress or tux as another student, invest in some rolls of duct tape and create a unique, stylish outfit that is sure to be like no other.”

You know, if I had to face the prom again, I might be worried that my stupid date Jeremy might not give me a ride home – which happened by the way. And I might be worried that I might accidentally set my bouquet on fire when I inadvertently put it on top of the centerpiece tealights - which also happened. But I wouldn’t be worried about wearing a duplicate dress because even if I did, at least it wouldn't be made of tape.

“In addition to getting creative with their promwear, students will also have the opportunity to make college a little more affordable. The couple receiving the first place title will receive a $6,000 cash scholarship for college.”

Not worth it, kids. Simply not worth it.

Anyone who doesn’t believe me can ask Space Girl to prove it.

The Futon: An Innovative Couch-Like Seating Apparatus

One weekend when my family came to visit the city, they stopped at my apartment for dessert.

I was cutting fudge in the kitchenette and my mother was setting the coffee table approximately three feet away when my brother opened the refrigerator door directly into the ledge I was cutting on. Then my father swung out of the bathroom and took a single step into the middle of it all.

Within seconds, I said to my father, “Oh for heaven’s sake, close the door and use the air freshener.”

So my father headed back in and banged around in the cabinets and rustled the shower curtain. He sprayed something very briefly before there came a tell-tale silence.

When I looked in, he was still holding the canister in the spray position.

“That’s shaving cream!” I yelled.

Luckily, he didn't shake the can enough, and hardly anything came out.

It’s a mistake anyone could make. As a product line, air freshener canisters just aren’t differentiated enough.

Presumably, that’s why Sara Lee and Henkel partnered to “Launch Innovation in the US” with “Revolutionary Air Freshener Insight.”

I know I do this a lot – but I have to ask, can someone tell me what “air freshener insight” is and what makes it “revolutionary?” More importantly, how exactly can you launch innovation in the United States?

“The innovation is based on the insight that people notice and enjoy complementary fragrances that change regularly much more than static, background smells,” reads the release.

“It's imperative to have an innovation strategy that creates a new dimension of performance and TriScents air freshener illustrates the spirit of innovation and collaboration," said Brad Casper, President and CEO-The Dial Corporation, A Henkel Company.

Quick buzz word roll call: innovation, imperative, innovation, strategy, innovation and collaboration.

Taking the lead from Sara Lee and Henkle, I've decided to launch my own innovation strategy – it’s based on personal insight to operate my residence bathroom without any collaboration from my father. In fact, it's imperative in creating a new dimension of performance.