Going for the Gold

In their recent press release, “So ... You Went and Got a Pretty Web Site,” SigrisSystems went all Ted Skup on us.

“Winston Churchill said it best, "Failure is never fatal; success is never permanent." Change is inevitable.”

I'm not familiar with that particular quote, but I would guess Churchill wasn't referring to Web site redesign when he said it. But SigrisSystems at least followed it up with their own wisdom:

“These four important points will you become more successful in your web endeavors,” reads the release. Seriously.

“Keep in mind that, rather than a technical endeavor, the web is a truly unique advertising medium. Unique because visitors to your web site are actively seeking to buy what you offer.

That means:

A. They need to find you from among the millions of sites on the web.
B. You need to grab their attention in the first ten seconds.
C. You need to clearly show them that you provide what they are seeking.
D. You need to demonstrate why You are the most qualified to serve their needs.

In that order.”

Two things:
1. You might want to proofread.
B. Call me. I’ll rewrite it for $50.