Tuesday, February 12, 2008

My hair and I called it a truce.

Over the years, I’ve spent hundreds of dollars trying to find a hair product that makes my hair look “less wild,” as someone from college once pointed out.

I tried just about everything, including a product called Fantasia Frizz Buster. It was at the bottom of the list, but to my surprise I actually liked it - that is until someone saw it in my medicine cabinet and said, “Wow, that’s a really big bottle of lube.”

From that day on, every time I opened my cabinet and someone else was around, I said, “Iknowitlookslikelube – but it’s totally NOT – it’sformyhair!”

Rather than let poor packaging ruin an otherwise decent product, I think the team at Fantasia Frizz Buster should get in touch with global packaging expert T.H.E.M. (Technical Help in Engineering & Marketing) and figure out a new strategy.

T.H.E.M. just put out a news release with the title, “Consumers, Products and Packaging: Can't They All Just Get Along?” so you know they understand the issue and they obviously have the time.

“Consumers actually love packaging most of the time, they just don't know it. That's because when the design is done well, people don't notice the boundary between the products they adore and the package delivering the goods,” reads the release. “Like a referee in a sporting event, the job is considered well done when the package is not a focal point detracting from the "main event".”

That’s right. Fantasia Frizz Buster is welcome to referee my hair all it wants, but it shouldn’t be gettin’ all flashy in my bathroom.

No comments: